Have you ever seen a countdown timer on a sale or an “Only a few left!” message on a product page? That’s scarcity marketing in action. Scarcity marketing works because it increases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can lead to higher …
Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell? In this article, …
Do you want to bring in revenue fast with a flash sale? Flash sales are a proven tactic to boost conversions quickly. Marketing expert Neil Patel says that flash sales “typically come with substantial discounts and are all about encouraging consumers to make impulse purchases. They’re also a great way to grab some press attention …
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